Spooky season is well and truly underway as brands flood shelves and screens with frightening festivities. From scary seasonal packaging to creepy campaigns, Halloween 2024 has already been capturing consumer interest and enhancing brand relevance. Here’s the latest campaigns so far:
Fanta x Beetlejuice Collaboration
In collaboration with Warner Bros for the highly anticipated Beetlejuice sequel starring Jenna Ortega and Michael Keaton, Fanta has released an exciting collaboration. The campaign, ‘Summon What You Wanta’ displays the limited-edition Fanta Haunted Apple flavour in green seasonal packaging featuring the iconic Beetlejuice character played by Michael Keaton. Alongside the new Haunted Apple flavour, the other iconic Fanta flavours have also received festive makeovers, showcasing other Beetlejuice characters. Cans include Fanta Orange x Astrid played by Jenna Ortega, Fanta Fruit Twist x Lydia featuring Winona Ryder, Fanta Lemon x Dolores played by Monica Bellucci, and Fanta Pineapple & Grapefruit x Delia played by Catherine Deetz to name a few.
The campaign comes as an immersive experience with consumers having the chance to win various prizes. These include Beetle Juice theatre tickets, tickets for Fright Nights at Thorpe Park, and many more through the on-pack QR codes that can be scanned for physical and digital activations.
Matalan’s ‘Trick or Treat’ Campaign:
Matalan showcases the brand’s commitment to family fun during Halloween festivities in its new family-focused campaign. In collaboration with McCann Manchester, the short is narrated by Motherland star Diane Morgan featuring a family dressed in Halloween costumes. Morgan narrates ‘Luckily Matalan has got you covered on everything from the costumes to the decorations – so you can keep it more treat than trick this year. Just don’t forget yourself!’ The ad appeals to stressed parents and families hoping to join in the Halloween fun highlighting the fun and chaos this holiday brings. Reinforcing the focus on Matalan to make Halloween less stressful for parents and more enjoyable for kids, ensuring families can celebrate in style.
M&M’s Collaboration to Terrify Trick-or-Treaters
M&M has launched an exciting collaboration with doorbell provider Ring. The collaboration launched on the 1st of October creates a playful twist on trick or treating, introducing a series of fun and interactive replies from M&M’s iconic spokescandy, Red. These include a series of Halloween-themed challenges and fun and interactive games.
M&M’s has encouraged Ring users to share videos online of these amusing moments on social media, encouraging more people to engage in Trick or Treating this year.
This innovative approach by the brand infuses technology and the festivities of Halloween, marking a memorable experience for both families and trick-or-treaters.
As well as this the brand has also released festive Halloween favourites to mark the Holiday. Their ‘Creepy Cocoa Crisp’ including a cocoa crisp centre with a layer of dark chocolate has been re-released just in time for the spooky season. The new seasonal packaging also includes Halloween-themed packaging that unlocks AR experiences.
Soreen ‘Have a Scream at Halloween’:
To mark the spirit of Halloween Soreen has redesigned their pre-packaged loaves to mark the holiday. With the release of two new Halloween-themed flavours and festive-themed packaging, Soreen has to be praised for its creative Halloween campaign. The design of the Halloween packaging includes the usual ‘Soreen’ at the centre of the packaging to be replaced with ‘Scream’ as well as two new flavours ‘Cherry Jellies’ and ‘Toffee Apple’. The packaging exhibits fun-filled cartoons including monster cherries, haunted houses, ghosts, and creepy toffee apples.
Soreen has exhibited an impressive growth in sales in recent years. Positioning Soreen as the go-to choice for consumers seeking a festive yet healthier snack option during the spooky season.
Snickers Twerking Zombie:
In Snicker’s new short ad in celebration of Halloween, viewers are treated to a comical short, showcasing a couple decorating their house for Halloween. With the slogan ‘Confused, maybe you just need a Snickers’ the couple is seen looking confused stating, ‘I think we missed a step’, as their mechanical Zombie is shown to be twerking in the garden. A mother is shown shielding her son’s eyes from the zombie’s dance moves, while the woman and man look at the Zombie in disbelief eating a Snickers bar.
The ad perfectly highlights the light-hearted spirit of the brand making the ad one to remember in the run-up to Halloween.
Squashies and Beetlejuice Partner For Halloween-themed Campaign
Confectionery brand Swizzels has teamed up with Beetlejuice Beetlejuice for a Halloween-themed campaign to promote the launch of its new Squashies Squeletons sweets.
Created by One Agency Media, the campaign will feature a 30-second hero film highlighting both the new Squashies Squeletons range and the well-loved ‘Scrumptious Sweets.’
The campaign, which will run throughout October, will be shown in all Pearl & Dean cinemas nationwide before screenings of Tim Burton’s much-anticipated Beetlejuice Beetlejuice.
