In a world where brands compete for attention, have broadcast channels become the new strategy to foster deeper connections and build communities?
First introduced to Instagram in February 2023, brands, influencers and creators are getting involved with the latest feature to grow closer to their followers and consumers.
We spoke to Izzie Moores, Partnerships Executive at Lounge Underwear who shared her views:
“Broadcast channels have become the new community-building tool for brands and creators to interact with their followers. The Instagram feature allows only the brand or creator to post while still allowing members who join to engage in the content through emoji reactions.
Brands like REFY effectively use this marketing method in the form of a group chat to create a more personal and engaging way to build their community. They share exclusive news, product sneak peeks, giveaways and events to build hype. They also create polls to show that they value their consumers’ opinions and are always striving to improve their product.”
