Diet Coke has announced their latest ambassador, Fifty Shades of Grey star, Jamie Dornan, as its new brand ambassador, with a major campaign featuring the Northern Irish actor set to launch in October.
Jamie will infuse his distinctive style, passions, and personality, building on Diet Coke’s tradition of collaborating with top global talent.
As part of the new “This Is My Taste” campaign, Jamie will use his platform to inspire people to embrace their individuality. The campaign celebrates fans’ unique tastes and encourages them to take pride in their personal interests and enjoy their Diet Coke break in their own way.
Celebrating the announcement of the new partnership, Jamie will star in a new TVC in October, which reveals his own love of cold-water swimming, with a cheeky Diet Coke twist. Joined by a wider cast of characters, from festival-goers to fancy dressers to experimental chefs, they are all united by their bold self-expression.
Jamie Dornan commented on his appointment: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
Louise Maugest, Senior Director, Marketing at The Coca‑Cola Company, commented: “We are honoured to announce Jamie Dornan as Diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture. We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”
The upcoming campaign “This is My Taste”, by Diet Coke featuring Jamie Dornan will go live in October.
