Founder of Because of Marketing
Rachael Higgins is a marketing professional and Founder of Because of Marketing, a leading online marketing publication renowned for its coverage of the latest marketing campaigns, stories, news and insights.
Rachael graduated from Heriot Watt University in June 2019 with ambition to start her career in business and marketing. In February 2020, she was offered a job to work at The Coca Cola Company in London as a Marketing Assistant. However, due to the pandemic, Rachael’s recruitment could not continue.
When boredom met with ambition, one day during lockdown Rachael wanted to educate herself with the latest marketing campaigns, as most marketing was put on pause. After feeling frustrated she could not find a resource online to meet her needs, she took it into her own hands to create an Instagram account called Because of Marketing.
Founder of Because of Marketing
Rachael Higgins is a marketing professional and Founder of Because of Marketing, a leading online marketing publication renowned for its coverage of the latest marketing campaigns, stories, news and insights.
Rachael graduated from Heriot Watt University in June 2019 with ambition to start her career in business and marketing. In February 2020, she was offered a job to work at The Coca Cola Company in London as a Marketing Assistant. However, due to the pandemic, Rachael’s recruitment could not continue.
When boredom met with ambition, one day during lockdown Rachael wanted to educate herself with the latest marketing campaigns, as most marketing was put on pause. After feeling frustrated she could not find a resource online to meet her needs, she took it into her own hands to create an Instagram account called Because of Marketing.
