The campaign highlights the connection Spotify holds in the hearts and minds of Australians and Kiwis, regardless of age or generation.
The tagline “Find your daylist. Only on Spotify.” reinforces that Spotify provides playlists tailored to individual preferences and daily routines.
The ad effectively captures the flexibility and personalisation of Spotify’s music streaming service.
The brand’s Head of Marketing, Rosie Rothery, commented in a press release:
“While the generation gap widens around us, content consumption and Spotify feature usage reveal that Australian generations are perhaps more connected than we’d all care to admit.
This uniquely Australian campaign fuelled by audience insights and hyper-local cultural truths showcase some of Spotify’s most iconic and unique product features”
