Supermodel, Kendall Jenner and her Tequila brand, 818, embark on their third annual College Tour of college bars across the country.
Showing off her newly blonde hair, Kendall Jenner and her team threw parties across Texas, Colorado, and Arizona, inviting them into the brand world of 818.
The supermodel was spotted having a great time and posing with students at popular College Station spots during her promotional tour for the tequila brand. Jenner channeled her inner college girl aesthetic by wearing her brand’s merchandise, which ranges between $55 – $115.
Social media was full of students traveling to the hotspot, all hoping to be served by the supermodel. The brand are going where their consumers hang out to connect with their core audience of gen Z consumers 21+.
Since launching three years ago, 818 Tequila has become one of the fastest-growing brands in both the tequila and overall spirits categories in the US, growing 21% compared to 2% of the industry and according to IWSR data, Kendall Jenner’s 818 was the number-one premium Tequila brand in China.
Their success is down to a deep understanding of their audience, consistently keeping up with Gen Z trends, demands, and culture.
The brand are looking to take over college bar tours, showing their investment in experiential marketing and how they offer consumers a 818 brand world experience.
