A survey by Glossy and Modern Retail, involving around 60 fashion brands, revealed that in-person events are the top advertising focus for brands this year. Sixty-three percent of respondents indicated increased investment in events this fall.
In comparison, the next most popular areas of investment were direct mail and print media, with 37% and 39% of brands prioritizing these, respectively. Print media included advertisements in magazines and newspapers.
In Feature 033 of Conversations Behind The Campaign, we sat down with Jasmine Dowling,
In an industry long dominated by heritage houses and signature scents, PHLUR is rewriting
American Eagle have tapped A-list actress, Sydney Sweeney, in its latest fall denim collection
