A survey reported that 63% of brands will invest IRL events this fall

A survey by Glossy and Modern Retail, involving around 60 fashion brands, revealed that in-person events are the top advertising focus for brands this year. Sixty-three percent of respondents indicated increased investment in events this fall.

In comparison, the next most popular areas of investment were direct mail and print media, with 37% and 39% of brands prioritizing these, respectively. Print media included advertisements in magazines and newspapers.

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About the Author

  • Rachael Higgins is the Founder and Company Director of Because of Marketing.

    Founder and Company Director

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