5 ideas how local businesses can leverage Super Bowl advertising

This Sunday, the much-anticipated game between the Kansas City Chiefs and the San Francisco 49ers will unfold at Allegiant Stadium in Las Vegas.

With an estimated audience of 100 million viewers tuning in to enjoy the game, the halftime show featuring Usher, and, of course, the iconic commercials, it’s a golden opportunity for businesses to capitalise on the Super Bowl fun.

But with the average cost of a 30-second ad soaring to a staggering $7 million, how can smaller businesses receive a slice of the Super Bowl advertising pie?

In today’s blog we’re sharing 5 of our ideas:

1. Leverage the Power of Social Media

Take advantage of the immense reach and engagement potential of your social media channels. Craft compelling content that taps into the Super Bowl excitement while staying true to your brand’s identity.

Engage with your followers in real-time during the game, seize spontaneous opportunities, and keep the conversation going even after the game.

Remember, building momentum on social media not only boosts brand awareness but also cultivates a sense of community and attracts new customers.

2. Create Your Own Campaign

While securing airtime during the Super Bowl may be out of reach, the digital landscape offers boundless opportunities for creative expression.

Consider launching your own Super Bowl-inspired ad campaign tailored to your target audience. With the amplifying power of social media, you never know the return your campaign could reach, driving engagement and fostering brand loyalty.

3. Partner with Other Brands for Event Hosting

Collaborate with complementary brands to host micro-events or activations centered around the Super Bowl game.

By using internal resources and leveraging each other’s audiences, you can amplify brand visibility, generate buzz, and build meaningful relationships with potential customers.

Strategic partnerships can be a game-changer in maximising exposure and driving business growth.

4. Invest in Hyper-Local Marketing

Tap into the economic rise that is sparked by the Super Bowl within the host city. With Americans estimated to spend an average of $86.04 per adult on game-related expenses, there’s ample opportunity for local businesses to cash in on the excitement.

Whether you’re based in Las Vegas or any other host city, integrating Super Bowl-themed promotions into your marketing strategy can increase sales and elevate your brand’s presence within the community.

5. Rally Behind Your Team

Embrace the spirit of the game by tailoring your marketing efforts to align with your favourite team or cultural phenomena associated with the Super Bowl.

Offer exclusive game-day specials, roll out limited-edition products, or infuse your social media copy with playful references to trending topics. For example, references to Taylor Swift attending the big game to support her boyfriend, Travis Kelce.

Yesterday, Whiskey brand Fireball launched its first cinnamon flavoured lipstick ahead of Sunday’s game. Of course, the lipstick is in honour of Ms Swift’s signature red, the price is selling at $13.87 (13 for Taylor Swift’s favourite number and 87 is a reference to Kelce’s jersey number).

By tapping into the collective enthusiasm surrounding the Super Bowl, you demonstrate your brand’s relevance, keeping up with cultural moments and connecting with your consumers on a deeper level.

In conclusion, no matter the size or scale of your business, the Super Bowl presents a huge opportunity to be creative with your marketing.

By jumping on trends and leveraging your social media to embracing collaboration, and capitalising on local and cultural events, small and local businesses can take advantage of getting involved with the big game.

So, gear up, get strategic, and score big with your Super Bowl marketing game plan!

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