The Clio Awards were founded in 1959 to honor excellence in advertising around the world. The prestigious program celebrates boundary-pushing marketing, advertising and communications from the brands, agencies and organisations that shape popular culture and drive global commerce.
Each cycle, The Clio Awards brings together leading creative talent for an immersive judging experience to determine which entries will earn the prestigious Grand, Gold, Silver, and Bronze Clio statues.
The Clio Awards Jury
These experts are selected for their ability to recognise groundbreaking ideas and deep understanding of the evolving creative landscape. The judging process is rigorous, whereby less than 20% of submissions make it through the first round, and less than 1% of all entries receive a coveted Gold Clio.
From the Gold winners, juries may select one exceptional piece per medium and advertiser type to receive a Grand Clio.
This year, the Clio Awards received entries from 72 countries with their Grand winners representing the following 14 nations: Brazil, Canada, China, France, Germany, India, Italy, Japan, Netherlands, New Zealand, South Korea, Spain, United Kingdom and United States.
The Clio Awards held their annual ceremony on May 13 in New York City, hosted by Alan Cumming. This year they spotlighted a diverse range of campaigns that pushed creative boundaries across Out of Home, Film, Design, Fashion, and more. From emotionally charged storytelling to smart digital activations, the 2025 winners reflect the bold thinking and sharp execution that define the industry’s best.
In this article, we highlight a few of our favourite campaigns that have won prestigious Clio Awards.
Grand Clio Award Winners
CeraVe
CeraVe won a Grand Clio for its “Michael CeraVe” campaign, created in partnership with Ogilvy PR. The campaign was recognised in the Celebrity category for Use of Influence, as well as in the Film.
Coordown
Coordown won a Grand Clio Award with their campaign “Assume That I Can” in the 61 seconds to five minute category for film. The campaign, created with Indiana Production/SMALL challenges everyday assumptions around people with Down syndrome.
Cornetto
Unilever’s Wall’s Cornetto campaign “Unwrap It”, created by LOLA MullenLowe, was honoured with the Grand Clio Award in the Art Direction category for Design Craft.
Jury Chair, Andrés Ordóñez, Global CCO, FCB Global commented:
“Beautiful work. Beautiful craft. When we looked at it all across, it’s one of those pieces of work that made us very jealous. It reminds us of the pureness of design and going back to the basics. So all across the room, we’re so happy to give it the Grand Clio.”
JCDecaux
JCDecaux and David Madrid earned multiple grand awards for their “Meet Marina Prieto”’ campaign, recognised for creative excellence in the local/regional and creator sectors.
The campaign stood out for its creative effectiveness, strategic use of influence, strong creative strategy, and impactful use of out-of-home media.
Heineken
Heineken was honored as the Media Grand Winner in the out of home category for their campaign “Out of Home Matches” with creative agency LePub.
The campaign reimagined outdoor media by transforming over 3,500 static billboards across 13 cities into live broadcasts of UWCL matches. The creative not only addressed the gender gap in football but also generated over R$52 million in earned media, turning OOH into a powerful cultural movement.
Jury Chair, Cavel Khan, Chief Growth Officer, Group Black commented on the recognition:
“OOH is not a category that you think of first when you think of creativity, but Heineken proved that you can be exceptionally creative and remain tied to your brand purpose while driving business goals, and we really loved it as a jury.”
Pedigree
Pedigree was awarded as the Direct Grand Winner in the out of home category for its innovation for the campaign ‘Adoptable’ with creative agency Colenso BBDO.
Jury Chair, Aaron Starkman, Global CCO, Rethink commented:
“We very enthusiastically gave Adoptable the Grand Clio. It was so deserving, there was not a lot of debate. It’s just one of those things that screams direct, it screams connectivity to the brand and the brand’s purpose, and it is an extremely deserving winner.”
Spotify
Spotify’s B2B “Spreadbeats” campaign by FCB New York won four Grand Clio Awards in Direct Marketing, Creative Use of Data, Design and Design Craft.
The Coca-Cola Company
The Coca-Cola Company’s “Recycle Me” campaign, created by Ogilvy, took home the Grand Award in the Billboard category for Out of Home.
Jury Chair Marco Venturelli, CCO Publicis France/CEO CCO Publicis Conseil, Publicis Council commented on the campaign:
“It’s such a simple and incredibly effective way to communicate a message and we collectively all recalled that the first time we saw it we felt very jealous, and that’s a very good reason to give a Grand Clio.”
We’ve also included a selection of our favourite campaigns from this year that were awarded Gold, Silver and Bronze Clio statues.
Gold Clio Award Winners
British Heart Foundation
British Heart Foundation took home Gold in the Mixed Campaign category for Out of Home with its powerful campaign “Til I Died”, developed by Saatchi & Saatchi, which raised awareness of football fans lost to sudden cardiac death.
British Airways
British Airways continued its winning streak with “Windows”, created by Uncommon Creative Studio, earning Gold in the Billboard category for Out of Home. The minimalist campaign cleverly reimagined travel advertising with beautifully simple visual storytelling.
IKEA
IKEA was awarded Gold in the Social Media category for Creative Commerce with its witty and relatable campaign “U Up?”, connecting late-night browsing habits with spontaneous home purchases.
LOEWE
Loewe’s “Decades of Confusion”, created by Modern Post, won Gold in Fashion & Beauty. The campaign stood out for its surrealist aesthetic and bold commentary on identity and time.
Manscaped
Manscaped picked up Gold in the 30 Seconds and Under category for Film with its humorous and refreshingly honest campaign “Love Your Boys”, produced by Pereira O’Dell, blending health education with lighthearted charm.
The Wall Street Journal
The Wall Street Journal was recognised in the Editorial category for Design for its striking campaign “Missing Articles”, created by Mother, which used visual metaphor to comment on press freedom and media integrity.
Stella Artois
Rounding out the Gold winners, Stella Artois earned accolades in the Print category for Print with “The World’s Most Famous Hand Model”, a cheeky yet elegant campaign developed by GUT.
Silver Clio Award Winners
Adidas
Adidas took home Silver in Film with “Hey Jude”, developed by Johannes Leonardo. The emotionally charged spot reimagined the classic Beatles anthem in a tribute to resilience and identity, resonating with fans and athletes alike.
Airbnb
Airbnb was recognised in the Multi-Country category for Creative Effectiveness with its “Icons” campaign, which transformed famous destinations and properties into once-in-a-lifetime cultural experiences, reinforcing the brand’s unique positioning in global travel.
Burberry
Burberry’s film “It’s Always Burberry Weather”, created by Church Edit, was awarded Silver in Fashion & Beauty. The campaign was inspired by classical British rom com movies.
Cadbury
Cadbury, under parent company Mondelez, received Silver in the Writing for Design category for Design Craft. The campaign stood out for its elegant copywriting and emotional nuance, demonstrating how well-crafted words can elevate brand storytelling.
E.l.f
E.l.f. Beauty earned Silver in the Creativity/Storytelling category for Creative Use of Data with its boldly titled campaign “So Many Dicks”.
The campaign gained 5 billion organic impressions, 99% positive sentiment and 3 million consumers reached in one week of the campaign going live.
Bronze Clio Award Winners
Apple
Apple “Heartstrings” campaign created by TBWA/Media Arts Lab won a bronze award in Sound Design for Film Craft.
Beats By Dre
Beats By Dre “Listen to your heart” campaign created by Concret Form won a bronze in Music-Orginal for Film Craft.
NIKE
Nike’s “Winning isn’t for everyone, Am I a Bad Person?” campaign, created by Field Day Sound won a bronze award in Sound Design for Film Craft.
Wendy’s
Wendy’s “Frosty Fix” campaign, created by VML Kansas City in 2024, won the Bronze Award in the Real-Time category for its creative use of data. The campaign was initiated to highlight the reliability of Wendy’s Frosty desserts compared to competitors’ frequently unavailable ice cream offerings.
The campaign achieved 1.17 billion earned media million impressions, mentions of Wendy’s Frosty grew by 350% on social media and the campaign led to $1.4 million in CRM revenue.
Browse the complete list of 2025 Clio Awards winners on the Clios website here.
